New media artists from Finland exhibit in Brussels

THE PROJECT: F2F New Media Art from Finland, an international arts event with venues in major North American cities throughout 2000-03. The tour is making its last stop in Brussels, Belgium Oct 24th- Dec 5th, 2003. F2F [internet acronym for face to face communication] consists of screenings, exhibitions and media art events, collaborations through the Internet; lectures, discussion forums and workshops, as well as artist-in-residence exchanges.

The focal point of F2F is a touring exhibition presenting works by contemporary media artists. All participating artists are from Finland, a pioneer nation in digital and wireless communications with a rich heritage in design and the arts.
The interactive installations of F2F combine the most innovative uses of new technology with a sincere, yet playful consideration for human sensitivities in the age of technology. The artists have experimented with such advanced technical solutions as movement sensors and custom made computers. The exhibition explores three specific themes  the border between digital and analog expression, social interaction in the digital era, and new digital worlds.

F2F blurs the boundaries of technology and artistic content, as well as the line between means of expression and audience input. The interactive and experimental installations are out of the box and off the screen. Organic, textural, and minimalist in their approach, they encourage the audience to interact with the artwork.

ARTISTS: The following artists and their work participated in the original North American F2F Tour: Aquarium by Teijo Pellinen & Co.: Hame [a dress] by Laura Beloff & Maex Decker; mirror++ by Juha Huuskonen; Mother, Child by Heidi Tikka; SOB by Marita Liulia; hit2Morrow by Kristian Simolin; Need by Tuomo Tammenpää; and Battle over Indifferent Minds by Hanna Haaslahti. F2F Bruxel has been updated, presenting two entirely new works: Hanna Haaslahti s White Square and Tuomo Tammenpää s Brandbody. Huuskonen s mirror++, Pellinen s Aquarium, Simolin s hit2Morrow, and Tikka s Mother, Child are also presented in Brussels.

CATALOGUE: The F2F catalogue, published in September 2002, contains, F2F was asked to exhibit also in Brussels.

ORGANIZERS: The F2F exhibition has been curated by Marko Tandefelt in collaboration with Bryn Jayes; The production was coordinated by Juulia Kauste. The exhibition architecture andcommentaries by North American and Finnish media scholars and critics. The writers reflect on the challenges and potentials of the contemporary information society, and ponder the role of new media art in it. The F2F catalogue is a large up-to-date presentation of the contemporary Finnish new media arts.

EXHIBITION TOUR: The official opening of the exhibition took place in Los Angeles in September 2000. The exhibition tour also included Washington DC in February 2001, Toronto in October 2001, Montreal in April-June 2002 and New York in October-November 2002. Due its success in North America F2F visual look is by designer Ilkka Suppanen. F2F Bruxel: New Media Art from Finland exhibition is organized and produced by Finnish Foundation for the Visual Arts (FFVA) in New York and Interactive Media Art Lab (iMal) in Brussels. F2F Bruxel is based on FFVA's initial North American touring exhibition originally realized in partnership with the Embassy of Finland, Washington DC.

SUPPORT: F2F Bruxel has been generously supported by AVEK, CGRI, City of Brussels, Communauté français, Ministry of Education in Finland and organized in cooperation with City of Brussels as part of festival MaïS and Finnish Cultural Institute for Benelux.

The original North American tour of F2F: New Media Art from Finland was made possible by Sonera, Unisys and William and Gloria Jackson. Additional funding was provided by Apple Finland, the Arts Council of Finland, DPS Inc. and Ministry for Foreign Affairs in Finland.

INFORMATION: For more information about F2F Bruxel, please contact Yves Bernard, Director, iMAL, tel: +32 2 213 37 10, yb@imal.org Irma Hjelt, Director, Finnish Cultural Institute for Benelux, tel: +32 3 23 18 75, irma.hjelt@finncult.be or Juulia Kauste, Executive Director, Finnish Foundation for the Visual Arts, tel. +1-212-674 5570, ffvanyc@aol.com Visit also the exhibition website at www.f2fmedia.net